While others are restrained by genre association Will Atkinson runs free, refusing to conform or be pigeonholed. Is the tech, trance, techno, electronica, progressive, experimental.....? He is all of them – and so much more. And it’s this ambidextrous talent that has been the driving force behind Will’s vast appeal and a subsequent ever-growing army of passionate fans the world over. The video for his recent single “Pat Butcher” generated 1.6 million views in 48 hours – so to say this exciting young uber talent is on fire right now, would be something of an understatement. Will Atkinson is an entity that congers up futuristic soundscapes for the jilted generation. Responsible for over 100 BBC Radio 1 airplay and 6 Beatport number 1s the kid that began mixing records at the age of 7 has certainly come of age.