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21 Jun 2023

Armin van Buuren Unveils AI-Animated Music Video for 'Easy To Love'

by mike.lee | News

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Armin van Buuren, the renowned Dutch trance star, has unveiled the highly anticipated music video for his latest single, 'Easy To Love'. The captivating video, which seamlessly combines various artistic mediums, including 3D animation, AI-generated images, and green-screen production, was released via van Buuren's Discord server. Fans can now watch the visually stunning masterpiece, further enhancing their experience of the song.

'Easy To Love' is a collaborative effort featuring Norwegian producer Matoma and American singer-songwriter Teddy Swims. The single made its debut in February during the 1102nd episode of van Buuren's popular radio series, A State Of Trance. With the release of the accompanying video, the track takes on a new dimension, engaging the audience with its mesmerizing visual representation.

This is not the first time Armin van Buuren has incorporated AI technology into his music videos. In his 2022 release, 'Computers Take Over The World', from the second installment of his 'Feel Again' trilogy, van Buuren delved into the world of AI-generated music videos. The success and intrigue surrounding that project inspired him to explore the possibilities further, leading to the creation of the 'Easy To Love' video.


Expressing his fascination with AI, van Buuren stated in a press release, "I've been experimenting with AI for some time now and find it truly fascinating to see how far the technology has come since I used it in my 'Computers Take Over The World' AI-generated music video and in my tracks. It's crazy what AI can do these days… Do you agree?" His excitement and awe at the advancements in AI technology reflect the rapid evolution taking place in the music industry.

In addition to his recent video release, Armin van Buuren also unveiled the third and final album of his 'Feel Again' trilogy in March. The trilogy has garnered widespread acclaim from both fans and critics alike, solidifying van Buuren's position as a leading figure in the trance music scene.

Moreover, van Buuren celebrated the 20th installment of his iconic mix series, 'A State Of Trance,' in May. To commemorate the occasion, a special exhibition was held at Amsterdam's Our House Museum from February to April, showcasing the history and impact of the beloved series. The festivities continue with a grand festival in London's Dockyards, scheduled for early July, marking the largest trance event ever hosted in the city.

Fans can also look forward to Armin van Buuren's return to Ushuaïa Ibiza this September, where he will resume his Sunday residency, thrilling audiences with his energetic and uplifting performances.

For those eager to relive the magic of Armin van Buuren's live shows, his electrifying set from the 2023 edition of EDC Las Vegas can be revisited, providing a glimpse into the incredible atmosphere and musical journey that he creates.

With the release of the visually striking 'Easy To Love' music video and an array of exciting projects on the horizon, Armin van Buuren continues to push boundaries and captivate audiences worldwide with his innovative approach to trance music and his exploration of cutting-edge technologies.