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10 Mar 2023

The Great Debate: Will Livestreams Survive Post-Pandemic?

by | News, Livestreams


As the electronic music industry continues to recover from the effects of the COVID-19 pandemic, the debate over the future of livestreams in the industry has been a hot topic. Supporters of livestreams argue that virtual events have become an essential part of the industry, while critics argue that they will never replace the experience of live events.

On one hand, many industry experts believe that livestreams are here to stay. According to several sources, the pandemic has accelerated the adoption of livestreaming technology, and it has become an integral part of the industry. Livestreams have enabled artists to reach new audiences and build their fan base, and have created new revenue streams for event organizers. Additionally, virtual events offer more flexibility and accessibility, as fans can tune in from anywhere in the world without having to travel.

On the other hand, there are those who argue that virtual events are just a temporary solution and will never replace the excitement of live events. Critics argue that while livestreams have been successful during the pandemic, people will eventually go back to attending physical events. The experience of being in a crowd, feeling the energy of the music, and connecting with other fans cannot be replicated in a virtual environment.

Moreover, some artists have expressed their dissatisfaction with virtual events, claiming that they lack the spontaneity and improvisation of live events. Livestreams also create technical challenges for artists, such as latency issues and audio quality, which can detract from the overall experience.

However, the future of livestreams in the electronic music industry is likely to be a hybrid model, where virtual events complement live shows. This hybrid model offers the best of both worlds, allowing artists and event organizers to continue to engage with a wider audience while also providing the energy and excitement of live events.

Organizations such as Boiler Room and Cercle have continued to livestream shows throughout the pandemic. These events have allowed people to tune in from all over the world and experience unique performances in stunning locations. However, these events have not been without their challenges, with many artists struggling to adapt to the virtual format and find ways to connect with their audience.

Looking ahead, the future of livestreams in the electronic music industry is likely to be shaped by advancements in technology and the ongoing demand from fans for virtual events. The industry needs to focus on making virtual events a more authentic experience, rather than just a novelty. With the right balance between physical and virtual events, the future of electronic music culture is bright and full of exciting possibilities.