Bridging the connect between the East and the West is WISE, a future forward festival that proffers high-caliber matchmaking sessions between music professionals, showcases of rising talent, and technological creations.

Spread over four days from 21 to 24 April, WISE will be hosting their annual music conference and festival in Beijing. The fourth edition of WISE will break boundaries by not only having a European headquarters in Berlin, but also present one of the first few events in China where attendees will get to experience club nights and concerts again. 

The band night will see Acid Accident, Healing Hands, and Pacalolo take the stage at Cloud 9. Over at techno club Lantern, be treated to tunes from Fafa Parrrk, Hao, Slowcook, MMS, Zong, Kamin, AIDA, Ewan, and KKLowLow in one of the first few night club experiences since COVID happened.

Projecting the spotlight on the music communities in Europe and China, the first part focuses on (Asian) Music Industry and Culture, as the rising Chinese music industry is becoming one of the biggest markets and trends globally. 

For those who are unable to join in China, don’t worry - the festival has been set up to connect communities digitally across the globe. Simultaneously in Europe, online sessions for networking will allow professionals from all around the world to join in. Performances will also be streamed live from Hamburg and Berlin, and vice versa on site at WISE by Night events in Beijing and Shanghai. 

Topics will revolve around innovators in music content and the creative industries, as well as the challenges rising from the COVID-19 pandemic. Industry professionals can also look out for the curated 1 on 1 matchmaking sessions, where WISE will pair up top decision makers for more intimate breakout sessions.

The second part of the festival, "The Island(s) of New Realities" part II - Art and the Metaverse” continues on from

the 2020 edition where artists, musicians, and tech geniuses come together in a conversation that ha in a reinterpretation of climate crisis and COVID.

WISE is happening on 21 to 24 April in Beijing. Tickets are by invitation only, and apply at delegates@wisenotwise.com.  Follow WISE on Facebook and Instagram to stay updated with the latest news.