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08 Mar 2023

Unsound Festival's Bold Move: Introducing an Artificially Intelligent Artistic Director

by | News, Festivals, AI & Tech


Unsound Festival has been making waves in the music and art world for years with its innovative approach to curation and programming. This year, the festival has made headlines again with the announcement of an Artificially Intelligent Artistic Director.

This cutting-edge technology is designed to take the guesswork out of programming and curating, allowing the festival to be more streamlined and efficient in its decision-making process. By analyzing data on artists, genres, and audience preferences, the AI will be able to suggest lineups and programming that are more likely to appeal to attendees.

The use of AI in the arts is not entirely new, but it is still a relatively unexplored area. The Unsound Festival is at the forefront of this movement, and its decision to embrace this technology is a significant step forward in the evolution of festivals and events.

However, some critics have raised concerns about the potential drawbacks of using AI in the arts. One of the most significant concerns is that it could lead to a homogenization of programming, where the AI suggests the same acts and genres over and over again, without allowing for the exploration of new and emerging artists.

Another concern is that AI could potentially replace human curation altogether. While AI can undoubtedly offer valuable insights and suggestions, there is still something to be said for the intuition and creativity of human curators. The fear is that if AI becomes too dominant, it could lead to a loss of creativity and spontaneity in the arts.

Despite these concerns, the Unsound Festival is confident that their AI Artistic Director will only enhance their programming and improve the festival experience for attendees. The festival has also announced a Dada theme for this year's event, which seems fitting given the experimental and avant-garde nature of the festival.


Overall, the Unsound Festival's decision to incorporate AI into their curation process is an exciting development for the arts world. It represents a willingness to embrace new technologies and explore new ways of thinking about art and programming. Whether or not this move will be successful remains to be seen, but it is undoubtedly a bold and forward-thinking move.